Internet Marketing: Now Made Easy
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They allow you to create a highly targeted audience to display your ads to. Because this system also determines the relevance and validity of advertisements that appear on their SERPs. This is a smart move that ensures the platform is the go-to place for searchers. Which in turn, makes it the go-to place for advertisers. This is the process of sending direct marketing communications to people via — you guessed it — email.
Email often gets less attention than more exciting methods, like social media and influencer marketing. In fact, business users send and receive an average of emails a day. Email marketing has a median ROI of percent. This is over four times higher than other marketing formats like social media, direct mail, and paid search. Now, most email marketing campaigns start with a lead magnet. This is usually a free piece of content, or a discount designed to entice people to subscribe to your mailing list.
You can also boost your sales using email segmentation. For example, you could segment subscribers who abandoned their carts. Then send out an autoresponder to these people in an effort to get them to complete their purchase.
Understanding the Components of Digital Marketing
Email marketing is a powerful digital strategy that every business can harness to grow. Remember, inbound social media marketing focuses on building a community. Or outbound social media marketing could be PPC ads like this one:. Or, it could entail reaching out to people directly using social media. And there are tons of ways you can use social media to market your business, including:.
Simply, an influencer is anyone with a relatively large online following. This includes:. Influencer marketing is the process of partnering with key influencers in a niche. The aim is to get your business in front of their audience. The brand targets influencers in niches like fashion, photography, and lifestyle. They also provided each influencer with a unique 15 percent discount code to offer their audience. Here, Design By Aikonik promote the watch brand on their Instagram profile:.
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Plus, influencer marketing is growing faster than digital ads. The number of influencer posts on Instagram doubled in , reaching more than 1.
This digital marketing method can be especially powerful for ecommerce businesses. These crawler bots crawl the web to build an index of the content available online. SEO is the process of maximizing the number of visitors to a particular website. And the way we do it is by getting the site to appear high up on the search engine results pages SERPs. Because Google receives over 66, searches per second on any given day. Because Google is by far the most popular search engine in the world, with a massive market share of This is when you optimize your website content in order to rank higher on search engines for relevant keywords.
This can include external signals like your social media presence. But, the largest component of off-page SEO is generating backlinks. When other websites link to one of your web pages. Search engines reason that if lots of other authoritative websites link to a web page, then that page must be a resource that searchers would be keen to find. Content marketing is one of the main tactics in inbound marketing.
Plus, it can cost 62 percent less than traditional marketing and generate 3 times as many leads. First, you need to create, distribute and promote useful, relevant content. This content is designed to attract, engage, and convert your target market into customers. Furthermore, there are many different forms of content that you can create, including:. Below, Moz outlines the types of content that works best for each stage of the digital marketing funnel.
Discovery: Use educational and viral content to indirectly acquire leads and improve brand awareness. Consideration Phase: Use case studies and demos to directly acquire leads.
Conversion Phase: Use product descriptions and value propositions to convert leads into customers. Retention Phase: Use customer support, and additional resources to retain existing customers , and transition them into brand advocates. Unlike a method like PPC which can produce immediate results, content marketing often takes longer to produce substantial results.
But, PPC stops producing customers the moment you stop advertising. Whereas, content assets can continue to drive traffic, secure leads, and close customers well into the future. And often, a combination of traditional and digital marketing tactics will be the best way forward. Here are some of the benefits that are specific to marketing online:. There are lots of digital marketing strategies that cost nothing or very little. It may seem a little overwhelming when you are getting started, so start with what you can manage and build on it.
You will learn new skills as you go and become more comfortable engaging with your audience online. Here are some of the ways you can use digital marketing to meet your objectives. Among the methods above are many organic ways which require no monetary expense to drive traffic to your pages, such as optimising your website for search, regularly posting on your social channels and using email marketing. Paid search boosts your organic efforts by allowing you to create highly targeted campaigns to reach qualified prospects more efficiently.
Both are important in growing your customer base. When a prospect clicks on an ad to visit your site, make sure you are delivering what they are looking for and offer compelling calls to action. A balance of both organic and paid digital marketing tactics will give you a solid foundation on which you can beef up your marketing. A final note: Whether you are marketing online for small businesses or a huge conglomerate, stick to your original value proposition.
Listen to Online Marketing Made Easy Amy Porterfield now.
Also, keep the image and values of your brand consistent. On these channels, remember that the content that works best is content that looks like it comes from a friend. Be yourself and you will be more engaging. Take your time to understand the channels and the opportunities each offer. As you go you will experience the excitement of a post that is shared and commented on, the power of a paid search campaign and the buzz of a positive response to an email campaign.
Communicate with clients and prospects with ease from one platform. BOMA gives you expertly written advisory articles and free images so you can create emails, newsletters and social posts in minutes. Nothing comes close to BOMA in marketing your firm. Find out how BOMA can help with your digital marketing.
Start Your Free Trial. Written by Liz Studholme. Why should you invest time in digital marketing for your small business? Here are some of the benefits that are specific to marketing online: Low cost — You can reach large audiences for less.
While conventional marketing tends to be broadcast, your internet marketing can require less investment to create more customised impact. Highly targeted communications — If you are advertising on platforms such as Facebook and Instagram, you can set your target audience parameters to reach a specific audience based on their interests, locations, demographics.
Paid search campaigns put your website in front of people who are already looking for your product. Engaged audiences — As above, your digital marketing campaign can be tailored to the individuals that are already looking for your products and services online — giving you much higher conversion rates. Able to overcome geographical barriers — As millions of people across the world use the internet in some form, it is easier to overcome distance barriers. Without expanding marketing efforts individually in different areas, you can run one campaign across each target market and localise campaigns for different geographic regions Analytics — No extra research costs to ascertain how your marketing is working.
What is Digital Marketing? Online marketing made easy | Boma
Digital marketing is very measurable. Your performance statistics are easily available, making it much easier to understand your return on investment. Multiple marketing options — the internet has provided for a variety of new advertising tools: email, social media, search engine marketing. You choose the techniques and channels that suit your business and use your insights to guide your next move. Digital marketing tactics There are lots of digital marketing strategies that cost nothing or very little.